10G
Launching a tech initiative
role: creative lead
THE CHALLENGE
Show how cable is innovative
The cable industry has been building future-ready networks, capable of supporting the growing demands of technology far into the future but was not getting any credit for it.
THE SOLUTION
10G: The Network of the Future
We created the brand from scratch with nothing more than a name, and have grown the brand and reach year after year.
SERVICES
Strategy
Branding
Events/ Signage
Video
Digital Media Campaigns
Website
Branding
10G represents the future of connectivity, so the brand uses a red-orange gradient and glowing accents to represent progress and dark blue backgrounds to create a bold contrast that represents the futuristic feeling the industry wants to evoke.
Communications
Because 10G is a new brand, and can easily be confused with the cellular 5G, our communications strategy was to focus first on education, explaining what 10G means, why we need it, and what the key benefits are.
What is 10G? – Explainer Video
Display Banners
Website
The first iteration of the site used parallax scrolling to guide the user through a series of large animations and text outlining what 10G was all about.
2019 Winner Graphic Design USA: Best in Web, Digital, UX Design
2019 Gold AAF DC ADDY: Online & Interactive Websites
10G Smart Home
We created a 3D home full of current and upcoming technology to demonstrate why 10G is so important, and illustrate how it will change the way we live.
