WORK

Purple Strategies  - Alexandria, VA
Creative Director  May 2023 - February 2025

• Led creative and design teams to deliver strategies, concepts, campaigns, and products across all verticals with a focus on coaching and teaching. 

• Managed a team of writers, art directors, and designers, including project resourcing, goal setting, growth planning, and conducting bi-annual performance reviews. 

• Collaborated with other discipline leads to ensure our work was strategic and would effectively deliver results for our clients.  

• Maintained strong relationships with lead clients to build trust and expand the scope of our work with them. Increased monthly billings 10x for one key client. 

• Participated in new business proposals and pitches and worked with sales team to support and guide their efforts. 

• Provided clear and timely feedback working closely with teams as needed to ensure the highest quality of work.  

• Flexed into a strategist role to uncover insights and craft creative briefs or lead ideation workshops with clients and internal teams as needed. 

• Supported the organization and creative team through multiple rounds of reorganization, changes in leadership, changes in processes, and the switch to remote work, contributing to excellent team retention rates and employee satisfaction.
  

  Clients: The International Spy Museum, Metropolitan Washington Airports Authority (Reagan National and Dulles International Airports), NCTA, Georgetown University School of Continuing Studies, Under Armour, Campbell’s, Volkswagen Credit, Audi Financial Services, .nyc, Hershey’s Chocolate World, and more.

DMI  - Arlington, VA (Acquisition)
Associate Creative Director  2017 – 2023

Pappas Group - Arlington, VA
Senior Copywriter  2014 – 2016

• Gained expertise in non-profits and advocacy communications, working with Art Directors and designers to develop impactful naming, branding, and integrated campaigns. 

• Worked with UX designers and developers to create online experiences including content strategy and long-form content writing.

• Collaborated with account, strategy, and media teams to understand the client challenges and target audiences to develop creative solutions together. 

Clients: Visa, Johnson & Johnson, AARP, The Robert Wood Johnson Foundation, The Bill and Melinda Gates Foundation, Get Covered America, The Clinton Foundation, The Corporation for National and Community Service, The ONE Campaign, America’s Wireless Companies, Planned Parenthood, Conservation International, The Acetaminophen Awareness Coalition, National Safety Council, and more.

• Started as a coordinator assisting with resourcing, recruiting, and agency operations but quickly earned a spot on the creative team by working overtime to contribute ideas.  

• Competed against senior teams to win my way onto leading national product campaign launches, learning about production from the front row alongside senior creatives. 

• Worked with Art Directors to develop creative concepts and copy for TV, OOH, print, display banners, social media, websites, and native apps. 

• Forged relationships with clients as well as internal teams across disciplines. 

Clients: Toyota- Highlander, Prius, 4Runner, Venza, Brand, Retail, Nascar, and Philanthropy.