DC Airports

Encouraging travel post-pandemic

role: creative lead

THE CHALLENGE

Encourage travel without being insensitive

The global pandemic brought air travel to a grinding stop. After months of empty airports, and then months and months of talking only about health and safety measures, people were finally thinking about travel again.

THE SOLUTION

Give them permission to go

There was so much pent-up demand, travelers already knew who they wanted to see and where they wanted to go. But, there was still some hesitation, so instead, we gave them every reason they should go. Tapping into the emotional zeitgeist that transcended every demographic, our campaign sought to warm hearts after months (years) of bad news.

Integrated Campaign

The campaign included streaming video, streaming radio, bus shelters, bus sides, digital banners, mobile scroller units, social ads, and in-airport displays.

Bus Shelters