Kenvue Sun Safety
Educating the public and advocating for innovation
role: creative director
THE CHALLENGE
Unblock sunscreen innovation
T
THE SOLUTION
Bring the tech to the people
We came up with the idea to generate buzz for the feature by bringing it to life in public spaces in a way that added beauty and utility. Giant flower sculptures with solar panels on the petals generated energy to power charging stations and wifi for passersby. At night they would light up, all with help from the sun. The installation toured six major US cities as part of the Prius launch campaign.
RESULTS
$18 Million in PR
We knew these things were pretty awesome, but we could never have dreamed that they would earn nearly $18 million worth of PR and that people would be talking about them enough for google to return over two million search results.
Cannes Lions 2010 Shortlist